The Secret Weapon to Better Recruitment Marketing and Employer Branding Might Surprise You
In the fast-paced business world, staying ahead of the curve is crucial. As companies seek innovative ways to connect with their audience, the power of video content continues to reign supreme.
Enter Gen Z interns – a group of digital natives who bring unparalleled creativity and a fresh perspective to the companies they work for. Organizations can significantly enhance their brand presence and engagement by leveraging their skills, particularly in video creation.
The Gen Z Advantage
Gen Zers, born between 1997 and 2012, have grown up in a world dominated by social media and digital communication. This generation is not just familiar with the latest trends; they are setting them. According to a report by MNI Targeted Media, 85% of Gen Z use social media to learn about new products, and 65% prefer video content over any other format.
Interns from Gen Z bring several key advantages:
- Tech-Savvy Nature: They are adept at using video editing software and social media platforms, ensuring high-quality content creation.
- Fresh Perspectives: Their unique viewpoints can help create content that resonates with a younger audience, inspiring new ideas and strategies for your company.
- Trend Awareness: By staying current with the latest trends, they can create content that is not only current but also has the potential to go viral.
Compelling data support the impact of Gen Z on content creation:
- In a survey, Adobe revealed that 59% of Gen Z believe they are more creative than previous generations.
- According to HubSpot, 54% of Gen Zers prefer seeing video content from brands they support.
- In a Think With Google report, 70% of Gen Z YouTube subscribers viewed YouTubers as more relatable than mainstream celebrities.
By embracing the creativity and tech-savviness of Gen Z interns, companies can stay ahead in the ever-evolving digital landscape. The future of content creation is here, and the innovative minds of the next generation are driving it.
Why Interns Need You
The demand for internships is rising as the world looks for candidates with job experience. Here are some more reasons why interns need you:
- College Requirements: Many universities require internships to graduate with their major—some even require two or more internships.
- Proof of Ability: Soon-to-be graduates must build a portfolio with work examples and a resume demonstrating skills when interviewing for a full-time job.
- Real-World Experience: Internships provide hands-on training that can prepare candidates and level-set their expectations.
Why You Need Interns
Interns can assist current employees and contribute to developing their leadership skills, promoting a more positive culture. Most importantly, interns bring fresh perspectives that can motivate and inspire new ideas and strategies for your workplace.
Interns from Generation Z are early adopters of social media platforms such as TikTok, Instagram, and Facebook. They are highly knowledgeable about how these platforms work, which allows them to bring in fresh ideas and strategies for content creation. They play a crucial role in keeping a company on-trend. The content and insights they generate during their internship can be leveraged for future use, serving as examples for future interns or attracting new talent.
How JobPixel Empowers Interns
JobPixel is at the forefront of leveraging employee-generated content to enhance recruitment marketing and employer branding. By utilizing JobPixel, companies can collect, curate, and share authentic video content created by their interns. Here’s how JobPixel can make a difference:
- Real-Time Content Creation: Interns can use JobPixel to create and upload videos on the spot, capturing genuine moments and experiences.
- Building a Content Library: Over time, these videos can be compiled into a rich content library, showcasing the company's culture and values from the perspective of its interns.
- Enhancing Recruitment Marketing: Authentic testimonials and behind-the-scenes videos created by interns can be powerful tools for attracting new talent and providing a genuine glimpse into the company’s work environment.
What You Need to Consider
In today's digital age, leveraging the unique talents of Gen Z interns in video content creation can give companies a competitive edge. By integrating intern-generated videos into their marketing and branding strategies, companies can improve their brand presence and build a stronger, more relatable image that attracts top talent.
