Video is quickly becoming an indispensable tool in the world of recruitment. From virtual tours to video interviews, companies are finding innovative ways to use video to enhance the candidate experience and increase engagement.
But the benefits of video recruitment extend far beyond just the candidate experience. By leveraging the power of video, you can also improve your employer brand and attract top talent to your organization. In this blog post, we'll explore the ways in which video can be used to enhance your employer brand and why it's so important to get it right.
Your employer brand is the image and reputation that your company has in the job market. It's the sum total of everything people think and feel about working for your organization, from the benefits you offer to the company culture.
Having a strong, positive employer brand can help you attract top talent and retain your existing employees. Job seekers are more likely to apply to a company that they see as being a great place to work, while your employees are more likely to stay with you if they feel proud to be a part of your organization.
Video has the power to humanize your brand and make it more relatable to potential candidates. It's a way to show, not just tell, what it's like to work for your organization. By showcasing your company culture, values, and team in a video, you can give job seekers a more comprehensive and personal understanding of what it's like to work for you.
Here are some ways that you can use video to improve your employer brand:
Your company culture is a critical aspect of your employer brand. It's what sets you apart from other organizations and helps you to attract the right candidates. By creating a video that showcases your company culture, you can give potential candidates a glimpse into what it's like to work for your organization. This can help them to make an informed decision about whether or not they would be a good fit for your company.
Your employees are the face of your company, and they play a crucial role in shaping your employer brand. By creating a video that introduces your team, you can give potential candidates a chance to get to know them and see what it's like to work alongside them.
Your values are the foundation of your company culture and are an essential part of your employer brand. By creating a video that shares your values, you can show potential candidates what you stand for and why they should be excited to work for your organization.
Creating effective video content for your employer brand is about more than just filming your team and editing it together. Here are some tips to help you create video content that will help you attract top talent and improve your employer brand:
Your video content should be an accurate representation of what it's like to work for your organization. Avoid using script or actors, and instead, use real employees and footage of your office to create an authentic and relatable experience for potential candidates.
The more personal you can make your video content, the more engaging it will be. Encourage your team to share their thoughts and experiences, and try to create a connection between the potential candidate and your team.
Instead of just talking about what it's like to work for your organization, show potential candidates. Use footage of your team working together, collaborating, and having fun to give them a real sense of your company culture.