The modern recruitment landscape is changing rapidly. Leading brands like Chipotle and JetBlue are pivoting their advertising strategies to spotlight real-life employees in an effort to connect with and recruit the ever-elusive Gen Z talent pool. Their strategy is clear: authenticity resonates.
But what if there was a platform that took this concept a step further? Enter JobPixel.
- Gen Z Craves Authenticity
Recent campaigns from brands like Chipotle and JetBlue have showcased the undeniable appeal of authenticity. When brands give a glimpse of the real people behind their operations, they humanize their image and forge deeper connections with potential Gen Z recruits. JobPixel's video-based platform is in perfect alignment with this sentiment, offering a space for companies to display their authentic company culture continuously.
- Real Stories, Real Impact
JetBlue's head of marketing, Jayne O’Brien, mentioned the importance of "generating content ourselves." This is where JobPixel shines. Beyond just recruitment, JobPixel's platform can be a repository of genuine employee testimonials, stories, and behind-the-scenes content — making it a perfect tool for brands looking to amplify their authentic image on social media.
- Beyond Advertising: A Continuous Engagement Platform
While ad campaigns may be temporary, JobPixel offers permanence. It's not just about showcasing employees for a season; it's about building a continuously updated video library with which potential recruits can engage year-round.
To quote Kate Walker, founder of Kate Walker Executive Coaching, "The ads resonate with candidates who are primed and eager to join that workforce." Similarly, JobPixel's video platform ensures that every potential candidate gets a clear, unscripted view of what working at a company feels like, increasing the likelihood of attracting ideal, high-quality candidates.
As brands embrace the power of authenticity to appeal to Gen Z, JobPixel stands as the next logical step in the evolution of recruitment. It's time to not just show but immerse potential recruits in the genuine experiences of current employees.
Want to learn more? Request a JobPixel demo today!