Ah, the candidate experience. It’s one of those things that companies talk about a lot but often struggle to get right. From the application process to the interview stage, there are plenty of opportunities to make a good impression – or a bad one. But have you considered the role that video could play in enhancing the candidate experience? If not, you’re missing out. Here are five ways that video can help you wow your candidates and make them excited to work for your company.
-
Video Job Postings Let’s face it – job postings can be pretty dry. But what if you could bring them to life with video? A short, snappy video that showcases your company culture and gives a glimpse of what the role involves could be just the thing to grab a candidate’s attention. Plus, it shows that you’re a company that’s willing to go the extra mile to attract the best talent.
-
Video Interviews Traditionally, interviews involve scheduling a time for the candidate to come in and meet with you. But what if you could do the interview remotely, via video? Not only does this save time and money, but it also shows that you’re a forward-thinking company that’s open to new ways of doing things. Just make sure that you have a good quality video platform and that you’re able to create a relaxed and welcoming atmosphere for the interview.
-
Video Office Tours If you’ve ever been on a company tour, you’ll know that they can be pretty hit and miss. Sometimes you get a great guide who’s passionate about the company and knows all the best stories. Other times, you get a tired-looking intern who’s clearly been dragged away from their desk to show you around. With a video office tour, you can guarantee that every candidate gets the same experience – and you can make sure that it’s a great one. Show off your company’s best features, introduce key team members, and give a glimpse of what it’s really like to work there.
-
Video Feedback One of the worst parts of the candidate experience is waiting to hear back after an interview. But what if you could give candidates feedback via video? It’s a much more personal approach than a generic email, and it shows that you’re invested in their success. Plus, it gives you the opportunity to provide more detailed feedback than you might be able to in writing.
-
Video Onboarding Once a candidate has accepted your job offer, you want to make sure that they feel welcome and excited to start their new role. One way to do this is with a video onboarding process. This could include videos from key team members welcoming the new hire, a rundown of company policies and procedures, and even a virtual tour of the office. Not only does this help to get the new hire up to speed more quickly, but it also reinforces the idea that they’ve made the right choice in accepting your job offer.
Video can be a powerful tool in enhancing the candidate experience. By using video in your job postings, interviews, office tours, feedback, and onboarding, you can show candidates that you’re a company that’s willing to go the extra mile to attract and retain the best talent. So why not give it a try? Who knows – you might just find that your next superstar hire comes from a video job posting or a virtual interview.
